Investor relations is about building and maintaining bridges between a company and the investment community.
The art of investor relations is to craft and communicate a company’s story to the investment community, and in doing so help ensure that its share price correctly reflects its underlying value.
A company’s share price is built on the expectations that investors hold about its future prospects, but with past performance, management credibility, customer value proposition and competitive position being key reference points. The role of investor relations is to ensure that the widest possible audience is fully up-to-date with the issues that drive performance and the strategies that will drive growth.
With over 30 years financial markets experience Bourse Communications is uniquely placed to provide highly effective investor relations and public relations services to its clients. Bourse Communications has a unique capacity to talk to the investment community in the language it understands and with a deep insight into what analysts and advisers need to hear.
The term ‘bourse’ originally applied to European Stock Exchanges. The first international bourse was established in Antwerp in the 16th century. The Paris Bourse dating from 1720 was completely reorganised in 1999 and consists of the main exchange, equivalent to the New York Stock Exchange, plus the Matif (the derivatives exchange) and the Monep (the equity and index options market).
In 1999 the Paris Bourse and seven other major European bourses agreed to form a partnership that would create a pan-European stock exchange. That same year, the Paris Bourse signed an agreement with the Chicago Mercantile Exchange and the Singapore International Money Exchange to create a “global alliance” covering the European, US and Asian time zones, allowing for trading 24 hours a day.
Today, the word ‘bourse’ is a universally understood term in investment markets to describe the exchange where business is conducted. Its application has moved beyond Europe to include exchanges of the New World in the Southern Hemisphere including Australia. Often commentators are asked for their views on how the ‘bourses’ have performed around the capital markets of the world.