Media Release: Key Agreement Signed For Tmall.com & WeChat Store Channel Management Opens Access To 400 Million Consumers In China


Posted on April 20th, by Bourse Communications in News and Announcements. No Comments

  • Experienced eCommerce store management provider secured
  • Proven track record in developing, running and growing Tmall.com and WeChat stores
  • Launch of online stores to be fast tracked in lead up to launch
  • WeChat store and Tmall.com store to enhance user take up

Dawine Limited (ASX: DW8) (Dawine) is pleased to announce that it has signed an agreement with experienced Tmall.com and WeChat store management provider Alea E-Commerce Co. Ltd (Alea).

The introduction of Dawine online stores on both Tmall.com and WeChat instantly opens up 400+ million consumers to the Company and complements the Dawine portal. International online businesses similar to Dawine traditionally experience the majority of sales initially through trusted eCommerce stores. Tmall.com and WeChat stores are respected and trusted by Chinese consumers and are integral in leading traffic to Dawine’s platform. Additionally, Tmall.com and WeChat opens up extra courier, 3PL and other networks to Dawine.

Piers Lewis, Executive Chairman of Dawine, said:

“The appointment of an experienced Tmall.com & WeChat Store Channel Management provider is another big step towards Dawine launching its multiple online sales channels into the impressive China eCommerce market. We are very excited that Alea has agreed to work with Dawine, who has an impressive track record in assisting similar foreign entities enter the eCommerce market in China via Tmall.com and WeChat store.

“Upon the launch of these stores, the Dawine marketing push and platform launch will immediately follow. By engaging Alea we can hit the ground running with a proven provider that can fulfil large volumes of sales and understand how to generate growth via the Tmall.com and WeChat store channels and the events they host. Alea will also provide customer support, 7 days a week, which is essential in maintaining customer satisfaction.

“The introduction of our Tmall.com store and WeChat store further opens up a massive consumer access base, at least 13-14 times larger than Australia’s population. When coupled with our extensive delivery coverage and robust end to end process, Dawine is poised to be offered to the world’s largest eCommerce market.”

Operating eCommerce stores on Tmall.com and WeChat is a specialised area of expertise. A deep understanding of Tmall.com and an ability to analyse Tmall.com trends results in potentially maximising return on marketing spend.

Qingdao has a proven track record of running Tmall.com and WeChat stores for international companies importing refrigerated consumable goods. Qingdao boasts a localised graphic design and management experience and has extensive experience in participating in major Tmall.com events, such as Singles Day and Chinese New Year, amongst others. Last year, Singles’ Day rang up an astonishing $17.8 billion in sales, up from $14.3 billion the year before.

Tmall.com was first introduced by Taobao in April 2008 as Taobao Mall, a dedicated B2C platform within its consumer e-commerce website.

Tmall.com is the largest business-to-consumer (B2C) retail platform in Asia enabling businesses to sell directly to millions of consumers throughout China.

In November 2010, Taobao Mall launched an independent web domain, Tmall.com, to differentiate listings by its merchants, who are either brand owners or authorised distributors, from Taobao’s C2C merchants.

Tmall.com (part of the Alibaba Group) far outpaced its competitors with a 56.6% share of retail ecommerce sales in 2016 and annual revenue in 2016 of US$680B.

The Alibaba Group has access to around 443 million users via its various platforms including, Tmall.com, Taobao, Alipay and other subsidiaries. Listed on the New York Stock Exchange it has a market cap of $270B and is known internationally as China’s eCommerce powerhouse.

A Tmall.com storefront is essential to the China retail strategy of leading global businesses and the most effective avenue for China market penetration.

WeChat is a way of life in China. With close to 700 million active users who log on for an average of 90 minutes per day, WeChat is China’s leading social network. Consumers in China don’t just use WeChat to communicate; they also use it for reviews, to track their daily exercise, to play games, to pay utility and other bills and to buy products online

WeChat stores are becoming increasingly popular within China as greater market share for eCommerce transactions is now on handheld devices.

Tencent holdings (WeChat parent company) is listed on the Hong Kong stock exchange under code 0700 and has a market capitalisation of around $2 trillion HKD.

Dawine expects its Tmall.com and WeChat store to be live in Q2 2017, resulting in multiple online sales channels being opened.

About WeChat
WeChat is a way of life in China. With close to 700 million active users who log on for an average of 90 minutes per day WeChat is China’s leading social network. Consumers in China don’t just use WeChat to communicate; they also use it for reviews, to track their daily exercise, to play games, to pay utility and other bills and to buy products online.

About Tmall.com
Tmall.com is the largest business-to-consumer (B2C) retail platform in Asia enabling businesses to sell directly to millions of consumers throughout China. With an estimated 400m – 500m users and 2016 revenues of US$680M, it is known internationally as China’s eCommerce powerhouse

As an open platform marketplace, Tmall.com provides the infrastructure to host storefronts and unfiltered access to hundreds of millions of shoppers.

About Dawine
Dawine offers an exclusive wine experience, focused on bringing quality, genuine wines from around the world to the expanding wine market of China.

Dawine was founded on the core principles that a good bottle of wine must be of “Quality, authenticity and affordability”. These are the values we look for when choosing a bottle of wine for ourselves and for our loved ones.

Dawine aims to deliver the same best quality and value for money wine that has been carefully selected through our long standing and personal relationships with wine makers from some of the world’s best wine regions (including France, Australia, Italy, Chile, Spain, New Zealand and Argentina).

Due to the unique relationship we have with the winemakers, these deals presented on Dawine are often exclusive to the Chinese market and only available in limited lot quantities.

For more information, please visit: www.dawine.com

For further information:

Rod North, Managing Director
Bourse Communications Pty Ltd
T: +61 408 670 706 M: +61 408 670 706
E: rod@boursecommunications.com.au





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